01The five jobs
Findable
Fast pages, honest titles, a sitemap, correct contact details in the markup.
Trustworthy
Never a defaced page, never a certificate warning, never down for maintenance.
Current
Prices and hours change in seconds. Say it to your agent, review, push.
Answering
The contact form posts to a real endpoint and lands in your inbox.
Up
Files on disk do not have outages of personality.
02The five jobs on a static host
03The five jobs on a static host
New here? Start at the pillar page for the full picture.
Findable: fast pages, honest titles, a sitemap, correct contact details in the markup. That is the on-site half of local search, and a static host does it by default. Trustworthy: a site that never serves a defaced page or a certificate warning does more for credibility than another testimonial. Current: prices and hours are a one-line change, pushed live in a moment, and if you use a coding agent the request is "update the hours and push". Answering: the contact form posts to a real endpoint and lands in your inbox. Up: files on disk do not have outages of personality. The full comparison backs each of these up.
04Where small businesses overspend
Two patterns, both expensive. The first is a WordPress site quietly aging: hosting, then a care plan, then a cleanup, then a redesign because three years of neglect shows. The second is over-building: a database publishing system for six pages and a map. The replacement that fits is the smallest system that does the five jobs. For most service businesses that is a managed static site, and the maintenance case against the old stack is the rest of that argument.
05What we would tell a friend
If the website earns nothing and costs steadily, treat it as infrastructure: make it boring, make it correct, stop thinking about it. If the website is the business (a store, a booking system, a marketplace), none of this applies yet, and WordPress or a dedicated platform deserves the work. Match the system to the site you have, not the site the software industry sells you.
06Frequently Asked Questions
Who makes changes if I have no developer?
You, through a coding agent, in plain language. Or whoever built the site originally. A change is a small commit and a bad one rolls back in seconds.
Does this affect my Google Business Profile?
No. The profile is separate and stays yours. On the site itself, fast pages and correct details are what local search wants next to the profile.
What happens to my email when I move hosts?
Nothing. Email is DNS on your domain and independent of web hosting. Your inbox does not move.
Is the trial actually free?
Fourteen days, card stored but not charged, and cancelling inside it costs nothing. The terms are written before you commit, not after.
Build it with your AI. Host it here.
Deploys on every push, from Australia, with nothing to maintain.